Deal Sheet: 2026 F-150 Lariat

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW5L52TKE65448

Negotiation Guide

Opening Offer

$63,116

Fair Price

$64,616

Walk Away Above

$66,846

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,168

Est. Invoice$64,240

Holdback (est.)$2,072

MSRP (Sticker)$69,075

Asking Price$65,075

Markup-$4,000

Est. Dealer Margin on This Car$2,908

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,745

Price History

Aug 6, 2026$64,575 → $65,075(+$500)

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