Deal Sheet: 2026 F-150 Lariat

Kirk Brothers Ford of Vicksburg · Vicksburg, MS · VIN: 1FTFW5L52TKE13558

Negotiation Guide

Opening Offer

$64,306

Fair Price

$65,806

Walk Away Above

$68,036

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,239

Est. Invoice$65,346

Holdback (est.)$2,108

MSRP (Sticker)$70,265

Asking Price$66,265

Markup-$4,000

Est. Dealer Margin on This Car$3,027

Percentile37% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$1,839

Avg Markup (F-150)-$3,846

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,742

Price History

Jul 9, 2026$68,765 → $65,765(-$3,000)

Aug 6, 2026$65,765 → $66,265(+$500)

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