Deal Sheet: 2026 F-150 Lariat

Woodhouse Ford, Inc. · Blair, NE · VIN: 1FTFW5L52TKE12426

Negotiation Guide

Opening Offer

$62,048

Fair Price

$63,548

Walk Away Above

$65,992

• Recent buyers paid ~$4,459 below MSRP
• Sitting 65 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$61,592

Est. Invoice$63,645

Holdback (est.)$2,053

MSRP (Sticker)$68,435

Asking Price$64,435

Markup-$4,000

Est. Dealer Margin on This Car$2,844

Percentile37% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory272 vehicles

Avg Markup (All Models)-$2,040

Avg Markup (F-150)-$3,730

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,904

Price History

Aug 6, 2026$63,935 → $64,435(+$500)

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