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Deal Sheet: 2026 F-150 Lariat
Town East Ford · Mesquite, TX · VIN: 1FTFW5L52TKE00762
Negotiation Guide
Opening Offer
$66,525
Fair Price
$68,025
Walk Away Above
$70,483
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,646
Est. Invoice$67,834
Holdback (est.)$2,188
MSRP (Sticker)$72,940
Asking Price$68,940
Markup-$4,000
Est. Dealer Margin on This Car$3,294
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory525 vehicles
Avg Markup (All Models)-$2,130
Avg Markup (F-150)-$3,627
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,959
Price History
Jul 9, 2026$71,440 → $68,440(-$3,000)
Aug 9, 2026$68,440 → $68,940(+$500)
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