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Deal Sheet: 2026 F-150 Lariat
Town and Country Ford, Inc. · Madison, TN · VIN: 1FTFW5L52TKD85664
Negotiation Guide
Opening Offer
$64,851
Fair Price
$66,351
Walk Away Above
$68,803
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,130
Est. Invoice$66,267
Holdback (est.)$2,138
MSRP (Sticker)$71,255
Asking Price$67,255
Markup-$4,000
Est. Dealer Margin on This Car$3,126
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory78 vehicles
Avg Markup (All Models)-$2,372
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,692
Price History
Jul 9, 2026$69,755 → $66,755(-$3,000)
Aug 6, 2026$66,755 → $67,255(+$500)
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