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Deal Sheet: 2026 F-150 Lariat
Doggett Ford North Houston · Houston, TX · VIN: 1FTFW5L52TKD80772
Negotiation Guide
Opening Offer
$65,333
Fair Price
$66,833
Walk Away Above
$69,286
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,566
Est. Invoice$66,718
Holdback (est.)$2,152
MSRP (Sticker)$71,740
Asking Price$67,740
Markup-$4,000
Est. Dealer Margin on This Car$3,174
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory336 vehicles
Avg Markup (All Models)-$2,009
Avg Markup (F-150)-$3,529
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,913
Price History
Jul 9, 2026$70,240 → $67,240(-$3,000)
Aug 6, 2026$67,240 → $67,740(+$500)
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