Deal Sheet: 2026 F-150 Lariat

Vaughn Ford of Natchitoches · Natchitoches, LA · VIN: 1FTFW5L52TKD68542

Negotiation Guide

Opening Offer

$67,596

Fair Price

$69,096

Walk Away Above

$71,326

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,200

Est. Invoice$68,406

Holdback (est.)$2,207

MSRP (Sticker)$73,555

Asking Price$69,555

Markup-$4,000

Est. Dealer Margin on This Car$3,356

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$1,886

Avg Markup (F-150)-$3,778

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,336

Cheaper F-150 Lariat Inventory

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