Deal Sheet: 2026 F-150 Lariat

Golden Circle Ford, Inc. · Jackson, TN · VIN: 1FTFW5L52TFB57463

Negotiation Guide

Opening Offer

$66,651

Fair Price

$68,151

Walk Away Above

$70,381

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,349

Est. Invoice$67,527

Holdback (est.)$2,178

MSRP (Sticker)$72,610

Asking Price$68,610

Markup-$4,000

Est. Dealer Margin on This Car$3,261

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$673

Avg Markup (F-150)-$3,538

% Below MSRP80%

Avg Days to Sell32 days

Avg Sold Markup-$1,363

Price History

Jul 9, 2026$71,110 → $68,110(-$3,000)

Aug 6, 2026$68,110 → $68,610(+$500)

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