Deal Sheet: 2026 F-150 Lariat

Mac Haik Ford of Victoria · Victoria, TX · VIN: 1FTFW5L52TFB49251

Negotiation Guide

Opening Offer

$65,756

Fair Price

$67,256

Walk Away Above

$69,486

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,544

Est. Invoice$66,695

Holdback (est.)$2,151

MSRP (Sticker)$71,715

Asking Price$67,715

Markup-$4,000

Est. Dealer Margin on This Car$3,172

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$2,080

Avg Markup (F-150)-$3,704

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,912

Price History

Jul 9, 2026$70,215 → $67,215(-$3,000)

Aug 6, 2026$67,215 → $67,715(+$500)

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