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Deal Sheet: 2026 F-150 Lariat
Ford Square of Mt. Vernon, Ltd. · Mount Vernon, IL · VIN: 1FTFW5L52TFA62403
Negotiation Guide
Opening Offer
$65,810
Fair Price
$67,310
Walk Away Above
$69,765
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,998
Est. Invoice$67,165
Holdback (est.)$2,167
MSRP (Sticker)$72,220
Asking Price$68,220
Markup-$4,000
Est. Dealer Margin on This Car$3,222
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$1,093
Avg Markup (F-150)-$3,250
% Below MSRP82%
Avg Days to Sell30 days
Avg Sold Markup-$507
Price History
Jul 9, 2026$71,220 → $68,220(-$3,000)
Aug 6, 2026$67,720 → $68,220(+$500)
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