← Vehicle Details
Deal Sheet: 2026 F-150 Lariat
AML Ford of Prince George · Prince George, VA · VIN: 1FTFW5L52TFA51112
Negotiation Guide
Opening Offer
$73,357
Fair Price
$74,857
Walk Away Above
$77,336
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,834
Est. Invoice$74,228
Holdback (est.)$2,394
MSRP (Sticker)$79,815
Asking Price$75,815
Markup-$4,000
Est. Dealer Margin on This Car$3,982
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (F-150)-$2,800
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$2,037
Price History
Jul 9, 2026$78,815 → $75,815(-$3,000)
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