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Deal Sheet: 2026 F-150 Lariat
Caraway Ford Gonzales · Gonzales, TX · VIN: 1FTFW5L52TFA21642
Negotiation Guide
Opening Offer
$65,884
Fair Price
$67,384
Walk Away Above
$69,840
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,066
Est. Invoice$67,234
Holdback (est.)$2,169
MSRP (Sticker)$72,295
Asking Price$68,295
Markup-$4,000
Est. Dealer Margin on This Car$3,230
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory844 vehicles
Avg Markup (All Models)-$219
Avg Markup (F-150)-$3,600
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$128
Price History
Jul 9, 2026$70,795 → $67,795(-$3,000)
Aug 6, 2026$67,795 → $68,295(+$500)
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