Deal Sheet: 2026 F-150 Lariat

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFW5L51TKE70298

Negotiation Guide

Opening Offer

$62,191

Fair Price

$63,691

Walk Away Above

$65,921

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$61,335

Est. Invoice$63,380

Holdback (est.)$2,045

MSRP (Sticker)$68,150

Asking Price$64,150

Markup-$4,000

Est. Dealer Margin on This Car$2,815

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (F-150)-$3,778

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

Price History

Aug 9, 2026$63,650 → $64,150(+$500)

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