Deal Sheet: 2026 F-150 Lariat

Randall Ford Inc · Fort Smith, AR · VIN: 1FTFW5L51TKE69734

Negotiation Guide

Opening Offer

$63,066

Fair Price

$64,566

Walk Away Above

$66,796

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,123

Est. Invoice$64,193

Holdback (est.)$2,071

MSRP (Sticker)$69,025

Asking Price$65,025

Markup-$4,000

Est. Dealer Margin on This Car$2,903

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$2,212

Avg Markup (F-150)-$3,846

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,802

Price History

Aug 6, 2026$64,525 → $65,025(+$500)

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