Deal Sheet: 2026 F-150 Lariat

Planet Ford Dallas Love Field · Dallas, TX · VIN: 1FTFW5L51TKE65652

Negotiation Guide

Opening Offer

$63,451

Fair Price

$64,951

Walk Away Above

$67,181

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,469

Est. Invoice$64,551

Holdback (est.)$2,082

MSRP (Sticker)$69,410

Asking Price$65,410

Markup-$4,000

Est. Dealer Margin on This Car$2,941

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory328 vehicles

Avg Markup (All Models)-$2,221

Avg Markup (F-150)-$3,238

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,969

Price History

Aug 6, 2026$64,910 → $65,410(+$500)

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