Deal Sheet: 2026 F-150 Lariat

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW5L51TKE54537

Negotiation Guide

Opening Offer

$62,036

Fair Price

$63,536

Walk Away Above

$65,766

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$61,196

Est. Invoice$63,235

Holdback (est.)$2,040

MSRP (Sticker)$67,995

Asking Price$63,995

Markup-$4,000

Est. Dealer Margin on This Car$2,800

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,745

Price History

Aug 6, 2026$63,495 → $63,995(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d