Deal Sheet: 2026 F-150 Lariat

Cogswell Ford · Russellville, AR · VIN: 1FTFW5L51TKE50956

Negotiation Guide

Opening Offer

$65,386

Fair Price

$66,886

Walk Away Above

$69,116

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,211

Est. Invoice$66,351

Holdback (est.)$2,140

MSRP (Sticker)$71,345

Asking Price$67,345

Markup-$4,000

Est. Dealer Margin on This Car$3,135

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$225

Avg Markup (F-150)-$3,556

% Below MSRP75%

Avg Days to Sell33 days

Avg Sold Markup-$1,314

Price History

Aug 6, 2026$66,845 → $67,345(+$500)

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