Negotiation Guide
Opening Offer
$60,316
Fair Price
$61,816
Walk Away Above
$64,046
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,648
Est. Invoice$61,636
Holdback (est.)$1,988
MSRP (Sticker)$66,275
Asking Price$62,275
Markup-$4,000
Est. Dealer Margin on This Car$2,628
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory353 vehicles
Avg Markup (All Models)-$530
Avg Markup (F-150)-$3,439
% Below MSRP76%
Avg Days to Sell31 days
Avg Sold Markup-$994
Price History
Jul 9, 2026$64,775 → $61,775(-$3,000)
Aug 6, 2026$61,775 → $62,275(+$500)
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