Negotiation Guide
Opening Offer
$64,821
Fair Price
$66,321
Walk Away Above
$68,551
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,702
Est. Invoice$65,825
Holdback (est.)$2,123
MSRP (Sticker)$70,780
Asking Price$66,780
Markup-$4,000
Est. Dealer Margin on This Car$3,078
Percentile37% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)-$2,006
Avg Markup (F-150)-$3,390
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,827
Price History
Jul 9, 2026$69,280 → $66,280(-$3,000)
Aug 6, 2026$66,280 → $66,780(+$500)
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