Negotiation Guide
Opening Offer
$64,612
Fair Price
$66,112
Walk Away Above
$68,564
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,914
Est. Invoice$66,044
Holdback (est.)$2,130
MSRP (Sticker)$71,015
Asking Price$67,015
Markup-$4,000
Est. Dealer Margin on This Car$3,102
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$2,626
Avg Markup (F-150)-$3,689
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,197
Price History
Jul 9, 2026$69,515 → $66,515(-$3,000)
Aug 6, 2026$66,515 → $67,015(+$500)
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