Deal Sheet: 2026 F-150 Lariat

Mac Haik Ford of Houston · Houston, TX · VIN: 1FTFW5L51TFB93659

Negotiation Guide

Opening Offer

$66,491

Fair Price

$67,991

Walk Away Above

$70,221

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,205

Est. Invoice$67,379

Holdback (est.)$2,174

MSRP (Sticker)$72,450

Asking Price$68,450

Markup-$4,000

Est. Dealer Margin on This Car$3,245

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$1,511

Avg Markup (F-150)-$2,914

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,737

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