Deal Sheet: 2026 F-150 Lariat

Barnes Crossing Ford · New Albany, MS · VIN: 1FTFW5L51TFB76473

Negotiation Guide

Opening Offer

$66,781

Fair Price

$68,281

Walk Away Above

$70,511

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,466

Est. Invoice$67,648

Holdback (est.)$2,182

MSRP (Sticker)$72,740

Asking Price$68,740

Markup-$4,000

Est. Dealer Margin on This Car$3,274

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$2,490

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,471

Price History

Aug 6, 2026$68,240 → $68,740(+$500)

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