Deal Sheet: 2026 F-150 Lariat

Paducah Ford, Inc. · Paducah, KY · VIN: 1FTFW5L51TFB75744

Negotiation Guide

Opening Offer

$64,381

Fair Price

$65,881

Walk Away Above

$68,111

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,306

Est. Invoice$65,416

Holdback (est.)$2,110

MSRP (Sticker)$70,340

Asking Price$66,340

Markup-$4,000

Est. Dealer Margin on This Car$3,034

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,287

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,378

Price History

Aug 6, 2026$65,840 → $66,340(+$500)

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