Deal Sheet: 2026 F-150 Lariat

Victory Lane Ford, Inc. · Litchfield, IL · VIN: 1FTFW5L51TFB47376

Negotiation Guide

Opening Offer

$71,321

Fair Price

$72,821

Walk Away Above

$75,051

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,552

Est. Invoice$71,870

Holdback (est.)$2,318

MSRP (Sticker)$77,280

Asking Price$73,280

Markup-$4,000

Est. Dealer Margin on This Car$3,728

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$2,262

Avg Markup (F-150)-$3,200

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,000

Price History

Jul 9, 2026$75,780 → $72,780(-$3,000)

Aug 6, 2026$72,780 → $73,280(+$500)

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