Deal Sheet: 2026 F-150 Lariat

Paducah Ford, Inc. · Paducah, KY · VIN: 1FTFW5L51TFB46745

Negotiation Guide

Opening Offer

$65,206

Fair Price

$66,706

Walk Away Above

$68,936

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,049

Est. Invoice$66,183

Holdback (est.)$2,135

MSRP (Sticker)$71,165

Asking Price$67,165

Markup-$4,000

Est. Dealer Margin on This Car$3,117

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,287

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,378

Price History

Jul 9, 2026$69,665 → $66,665(-$3,000)

Aug 6, 2026$66,665 → $67,165(+$500)

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