Deal Sheet: 2026 F-150 Lariat

Davis Ford Sales, Inc. · Fulton, MS · VIN: 1FTFW5L51TFB17519

Negotiation Guide

Opening Offer

$64,941

Fair Price

$66,441

Walk Away Above

$68,671

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,810

Est. Invoice$65,937

Holdback (est.)$2,127

MSRP (Sticker)$70,900

Asking Price$66,900

Markup-$4,000

Est. Dealer Margin on This Car$3,090

Percentile37% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$2,537

Avg Markup (F-150)-$3,867

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,948

Price History

Jul 9, 2026$69,400 → $66,400(-$3,000)

Aug 6, 2026$66,400 → $66,900(+$500)

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