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Deal Sheet: 2026 F-150 Lariat
Pennyrile Ford · Hopkinsville, KY · VIN: 1FTFW5L51TFB11008
Negotiation Guide
Opening Offer
$65,243
Fair Price
$66,743
Walk Away Above
$69,197
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,485
Est. Invoice$66,635
Holdback (est.)$2,150
MSRP (Sticker)$71,650
Asking Price$67,650
Markup-$4,000
Est. Dealer Margin on This Car$3,165
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory65 vehicles
Avg Markup (All Models)-$2,154
Avg Markup (F-150)-$3,538
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,970
Price History
Jul 9, 2026$70,150 → $67,150(-$3,000)
Aug 6, 2026$67,150 → $67,650(+$500)
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