Deal Sheet: 2026 F-150 Lariat

Ford of Murfreesboro · Murfreesboro, TN · VIN: 1FTFW5L51TFA77992

Negotiation Guide

Opening Offer

$73,876

Fair Price

$75,376

Walk Away Above

$77,606

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,852

Est. Invoice$74,247

Holdback (est.)$2,395

MSRP (Sticker)$79,835

Asking Price$75,835

Markup-$4,000

Est. Dealer Margin on This Car$3,984

Percentile37% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)-$2,182

Avg Markup (F-150)-$3,577

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,031

Price History

Jul 9, 2026$78,335 → $75,335(-$3,000)

Aug 6, 2026$75,335 → $75,835(+$500)

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