Deal Sheet: 2026 F-150 Lariat

Town and Country Ford, Inc. · Madison, TN · VIN: 1FTFW5L50TKE72740

Negotiation Guide

Opening Offer

$67,531

Fair Price

$69,031

Walk Away Above

$71,261

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,141

Est. Invoice$68,346

Holdback (est.)$2,205

MSRP (Sticker)$73,490

Asking Price$69,490

Markup-$4,000

Est. Dealer Margin on This Car$3,349

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$2,372

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,692

Price History

Aug 6, 2026$68,990 → $69,490(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d