Deal Sheet: 2026 F-150 Lariat

Bob Tomes Ford · Mckinney, TX · VIN: 1FTFW5L50TKE54013

Negotiation Guide

Opening Offer

$69,216

Fair Price

$70,716

Walk Away Above

$72,946

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,658

Est. Invoice$69,913

Holdback (est.)$2,255

MSRP (Sticker)$75,175

Asking Price$71,175

Markup-$4,000

Est. Dealer Margin on This Car$3,518

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory474 vehicles

Avg Markup (All Models)-$2,069

Avg Markup (F-150)-$3,118

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,978

Price History

Jul 11, 2026$73,675 → $70,675(-$3,000)

Aug 6, 2026$70,675 → $71,175(+$500)

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