Deal Sheet: 2026 F-150 Lariat

Smith Ford, Inc. · Conway, AR · VIN: 1FTFW5L50TKE49541

Negotiation Guide

Opening Offer

$62,091

Fair Price

$63,591

Walk Away Above

$65,821

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,245

Est. Invoice$63,287

Holdback (est.)$2,042

MSRP (Sticker)$68,050

Asking Price$64,050

Markup-$4,000

Est. Dealer Margin on This Car$2,805

Percentile37% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$1,949

Avg Markup (F-150)-$3,563

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,000

Price History

Jul 9, 2026$66,550 → $63,550(-$3,000)

Aug 6, 2026$63,550 → $64,050(+$500)

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