Deal Sheet: 2026 F-150 Lariat

Leif Johnson Ford of Austin · Austin, TX · VIN: 1FTFW5L50TKE45831

Negotiation Guide

Opening Offer

$66,551

Fair Price

$68,051

Walk Away Above

$70,281

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,259

Est. Invoice$67,434

Holdback (est.)$2,175

MSRP (Sticker)$72,510

Asking Price$68,510

Markup-$4,000

Est. Dealer Margin on This Car$3,251

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory314 vehicles

Avg Markup (All Models)-$2,414

Avg Markup (F-150)-$3,356

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,795

Price History

Aug 6, 2026$68,010 → $68,510(+$500)

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