Deal Sheet: 2026 F-150 Lariat

Helfman Ford, Inc. · Stafford, TX · VIN: 1FTFW5L50TFB81390

Negotiation Guide

Opening Offer

$66,011

Fair Price

$67,511

Walk Away Above

$69,741

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,773

Est. Invoice$66,932

Holdback (est.)$2,159

MSRP (Sticker)$71,970

Asking Price$67,970

Markup-$4,000

Est. Dealer Margin on This Car$3,197

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory425 vehicles

Avg Markup (All Models)-$2,167

Avg Markup (F-150)-$3,359

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,081

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