Deal Sheet: 2026 F-150 Lariat

Ford of Columbia · Columbia, TN · VIN: 1FTFW5L50TFB77906

Negotiation Guide

Opening Offer

$67,196

Fair Price

$68,696

Walk Away Above

$70,926

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,840

Est. Invoice$68,034

Holdback (est.)$2,195

MSRP (Sticker)$73,155

Asking Price$69,155

Markup-$4,000

Est. Dealer Margin on This Car$3,316

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,480

Avg Markup (F-150)-$3,463

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,051

Price History

Aug 6, 2026$68,655 → $69,155(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d