Deal Sheet: 2026 F-150 Lariat

Hillsboro Ford, Inc. · Hillsboro, KS · VIN: 1FTFW5L50TFB76268

Negotiation Guide

Opening Offer

$68,901

Fair Price

$70,401

Walk Away Above

$72,631

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,374

Est. Invoice$69,620

Holdback (est.)$2,246

MSRP (Sticker)$74,860

Asking Price$70,860

Markup-$4,000

Est. Dealer Margin on This Car$3,486

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory14 vehicles

Avg Markup (All Models)-$1,821

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,333

Cheaper F-150 Lariat Inventory

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AutoNation Ford Gulf FreewayHouston, TX

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AutoNation Ford Gulf FreewayHouston, TX

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AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

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Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

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Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

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-$4,000$68,4954d