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Deal Sheet: 2026 F-150 Lariat
Smith Auto Family Levelland · Levelland, TX · VIN: 1FTFW5L50TFB56716
Negotiation Guide
Opening Offer
$65,756
Fair Price
$67,256
Walk Away Above
$69,486
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,544
Est. Invoice$66,695
Holdback (est.)$2,151
MSRP (Sticker)$71,715
Asking Price$67,715
Markup-$4,000
Est. Dealer Margin on This Car$3,172
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$1,952
Avg Markup (F-150)-$3,286
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,261
Price History
Jul 9, 2026$70,215 → $67,215(-$3,000)
Aug 6, 2026$67,215 → $67,715(+$500)
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