Negotiation Guide
Opening Offer
$70,228
Fair Price
$71,728
Walk Away Above
$72,982
- • Recent buyers paid ~$2,507 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,812
Est. Invoice$69,039
Holdback (est.)$2,227
MSRP (Sticker)$74,235
Asking Price$72,735
Markup-$1,500
Est. Dealer Margin on This Car$5,924
Percentile43% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory91 vehicles
Avg Markup (All Models)-$2,055
Avg Markup (F-150)-$2,580
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,780
Price History
Jul 9, 2026$72,735 → $71,735(-$1,000)
Aug 6, 2026$71,735 → $72,735(+$1,000)
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