Negotiation Guide
Opening Offer
$78,733
Fair Price
$80,233
Walk Away Above
$81,487
- • Recent buyers paid ~$2,507 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$74,466
Est. Invoice$76,948
Holdback (est.)$2,482
MSRP (Sticker)$82,740
Asking Price$80,240
Markup-$2,500
Est. Dealer Margin on This Car$5,774
Percentile5% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory530 vehicles
Avg Markup (All Models)-$557
Avg Markup (F-150)-$3,462
% Below MSRP63%
Avg Days to Sell32 days
Avg Sold Markup-$362
Price History
Aug 6, 2026$80,240 → $80,740(+$500)
Aug 15, 2026$80,740 → $80,240(-$500)
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