Negotiation Guide
Opening Offer
$72,073
Fair Price
$73,573
Walk Away Above
$74,827
- • Recent buyers paid ~$2,507 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,472
Est. Invoice$70,754
Holdback (est.)$2,282
MSRP (Sticker)$76,080
Asking Price$73,580
Markup-$2,500
Est. Dealer Margin on This Car$5,108
Percentile5% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$2,495
Avg Markup (F-150)-$3,605
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$2,000
Price History
Aug 6, 2026$73,580 → $74,080(+$500)
Aug 15, 2026$74,080 → $73,580(-$500)
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