Negotiation Guide
Opening Offer
$73,718
Fair Price
$75,218
Walk Away Above
$76,472
- • Recent buyers paid ~$2,507 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,953
Est. Invoice$72,284
Holdback (est.)$2,332
MSRP (Sticker)$77,725
Asking Price$75,225
Markup-$2,500
Est. Dealer Margin on This Car$5,273
Percentile5% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory303 vehicles
Avg Markup (All Models)-$2,290
Avg Markup (F-150)-$3,628
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,062
Price History
Aug 6, 2026$75,225 → $75,725(+$500)
Aug 15, 2026$75,725 → $75,225(-$500)
Cheaper F-150 Tremor Inventory
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Jack Schmitt FordCollinsville, IL
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Woodhouse Ford of Omaha, Inc.Omaha, NE
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Pettijohn Auto Center, Inc.Bethany, MO
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