Negotiation Guide
Opening Offer
$77,163
Fair Price
$78,663
Walk Away Above
$80,201
- • Recent buyers paid ~$2,507 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,566
Est. Invoice$76,018
Holdback (est.)$2,452
MSRP (Sticker)$81,740
Asking Price$80,240
Markup-$1,500
Est. Dealer Margin on This Car$6,674
Percentile43% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$1,142
Avg Markup (F-150)-$2,158
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,994
Price History
Jul 9, 2026$80,240 → $79,240(-$1,000)
Aug 6, 2026$79,240 → $80,240(+$1,000)
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