Negotiation Guide
Opening Offer
$70,418
Fair Price
$71,918
Walk Away Above
$73,172
- • Recent buyers paid ~$2,507 below MSRP
Price Breakdown
Est. Dealer Cost$66,983
Est. Invoice$69,215
Holdback (est.)$2,233
MSRP (Sticker)$74,425
Asking Price$72,425
Markup-$2,000
Est. Dealer Margin on This Car$5,443
Percentile31% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory504 vehicles
Avg Markup (All Models)-$2,088
Avg Markup (F-150)-$3,435
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,761
Price History
Aug 6, 2026$71,925 → $72,425(+$500)
Cheaper F-150 Tremor Inventory
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,500$69,6004d
Jones FordSavannah, TN
-$2,500$67,3404d
Dale Howard, Inc.Iowa Falls, IA
-$2,500$72,7554d
Jack Schmitt FordCollinsville, IL
-$2,500$79,8854d
Woodhouse Ford of Omaha, Inc.Omaha, NE
-$2,500$67,2854d
Woodhouse Ford South, Inc.Plattsmouth, NE
-$2,500$66,6004d
Woodhouse Ford, Inc.Blair, NE
-$2,500$78,9754d
Fleetside Ford, LLCOsceola, IA
-$2,500$70,3504d
Pettijohn Auto Center, Inc.Bethany, MO
-$2,500$77,4054d
Mel Hambelton Ford, Inc.Wichita, KS
-$2,500$71,7104d