Negotiation Guide
Opening Offer
$64,928
Fair Price
$66,428
Walk Away Above
$67,682
- • Recent buyers paid ~$2,507 below MSRP
Price Breakdown
Est. Dealer Cost$62,042
Est. Invoice$64,110
Holdback (est.)$2,068
MSRP (Sticker)$68,935
Asking Price$66,435
Markup-$2,500
Est. Dealer Margin on This Car$4,394
Percentile5% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory349 vehicles
Avg Markup (All Models)-$1,944
Avg Markup (F-150)-$3,578
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,724
Cheaper F-150 Tremor Inventory
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,500$69,6003d
Jones FordSavannah, TN
-$2,500$67,3403d
Dale Howard, Inc.Iowa Falls, IA
-$2,500$72,7553d
Jack Schmitt FordCollinsville, IL
-$2,500$79,8853d
Woodhouse Ford of Omaha, Inc.Omaha, NE
-$2,500$67,2853d
Woodhouse Ford South, Inc.Plattsmouth, NE
-$2,500$66,6003d
Woodhouse Ford, Inc.Blair, NE
-$2,500$78,9753d
Fleetside Ford, LLCOsceola, IA
-$2,500$70,3503d
Pettijohn Auto Center, Inc.Bethany, MO
-$2,500$77,4053d
Mel Hambelton Ford, Inc.Wichita, KS
-$2,500$71,7103d