Negotiation Guide
Opening Offer
$69,423
Fair Price
$70,923
Walk Away Above
$72,177
- • Recent buyers paid ~$2,507 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,087
Est. Invoice$68,290
Holdback (est.)$2,203
MSRP (Sticker)$73,430
Asking Price$70,930
Markup-$2,500
Est. Dealer Margin on This Car$4,843
Percentile5% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory370 vehicles
Avg Markup (All Models)-$2,047
Avg Markup (F-150)-$3,413
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$676
Price History
Aug 15, 2026$71,430 → $70,930(-$500)
Cheaper F-150 Tremor Inventory
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-$2,500$67,3403d
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Jack Schmitt FordCollinsville, IL
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Woodhouse Ford of Omaha, Inc.Omaha, NE
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Woodhouse Ford South, Inc.Plattsmouth, NE
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Pettijohn Auto Center, Inc.Bethany, MO
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Mel Hambelton Ford, Inc.Wichita, KS
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