Negotiation Guide
Opening Offer
$66,418
Fair Price
$67,918
Walk Away Above
$69,172
- • Recent buyers paid ~$2,507 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,383
Est. Invoice$65,495
Holdback (est.)$2,113
MSRP (Sticker)$70,425
Asking Price$68,425
Markup-$2,000
Est. Dealer Margin on This Car$5,043
Percentile31% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)-$2,553
Avg Markup (F-150)-$3,760
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$3,229
Price History
Jul 9, 2026$69,425 → $67,925(-$1,500)
Aug 6, 2026$67,925 → $68,425(+$500)
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