Negotiation Guide
Opening Offer
$68,801
Fair Price
$70,301
Walk Away Above
$71,871
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,096
Est. Invoice$68,299
Holdback (est.)$2,203
MSRP (Sticker)$73,440
Asking Price$71,440
Markup-$2,000
Est. Dealer Margin on This Car$5,344
Percentile42% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,892
Avg Markup (F-150)-$3,038
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,560
Price History
Jul 9, 2026$72,440 → $70,940(-$1,500)
Aug 6, 2026$70,940 → $71,440(+$500)
Cheaper F-150 Platinum Inventory
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