Negotiation Guide
Opening Offer
$60,041
Fair Price
$61,541
Walk Away Above
$63,771
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$59,400
Est. Invoice$61,380
Holdback (est.)$1,980
MSRP (Sticker)$66,000
Asking Price$62,000
Markup-$4,000
Est. Dealer Margin on This Car$2,600
Percentile37% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$2,307
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,903
Price History
Aug 6, 2026$61,500 → $62,000(+$500)
Cheaper F-150 Lariat Inventory
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Planet FordSpring, TX
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Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
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-$4,000$68,4954d