Deal Sheet: 2026 F-150 Lariat

Alpha One Ford · La Grange, TX · VIN: 1FTEW5K89TKE03522

Negotiation Guide

Opening Offer

$59,066

Fair Price

$60,566

Walk Away Above

$62,796

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,523

Est. Invoice$60,473

Holdback (est.)$1,951

MSRP (Sticker)$65,025

Asking Price$61,025

Markup-$4,000

Est. Dealer Margin on This Car$2,503

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$2,885

Avg Markup (F-150)-$3,158

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,483

Price History

Jul 9, 2026$63,525 → $60,525(-$3,000)

Aug 6, 2026$60,525 → $61,025(+$500)

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