Deal Sheet: 2026 F-150 Lariat

Lamarque Ford, Inc. · Kenner, LA · VIN: 1FTEW5K89TFB73411

Negotiation Guide

Opening Offer

$66,746

Fair Price

$68,246

Walk Away Above

$70,476

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,435

Est. Invoice$67,616

Holdback (est.)$2,181

MSRP (Sticker)$72,705

Asking Price$68,705

Markup-$4,000

Est. Dealer Margin on This Car$3,271

Percentile37% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,225

Avg Markup (F-150)-$3,294

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,906

Price History

Aug 6, 2026$68,205 → $68,705(+$500)

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