Negotiation Guide
Opening Offer
$61,466
Fair Price
$62,966
Walk Away Above
$65,196
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,683
Est. Invoice$62,705
Holdback (est.)$2,023
MSRP (Sticker)$67,425
Asking Price$63,425
Markup-$4,000
Est. Dealer Margin on This Car$2,743
Percentile37% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$1,953
Avg Markup (F-150)-$3,385
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,830
Price History
Jul 9, 2026$65,925 → $62,925(-$3,000)
Aug 6, 2026$62,925 → $63,425(+$500)
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